Maggie

Maggie Harrel serves as the Director of Marketing for The Harlan Group, where she leads the team’s marketing strategy, digital presence, branding, social media, content creation, and property marketing efforts. With a background in both business and marketing, Maggie focuses on creating strategic, engaging campaigns that strengthen The Harlan Group’s brand while helping agents and properties stand out in an increasingly digital real estate market.

A graduate of The University of Alabama’s Culverhouse College of Business, Maggie earned her degree in General Business with a minor in Sports Media. Her education provided a strong foundation in business strategy, marketing, media, and brand development, which she brings into her work with The Harlan Group every day.

In addition to her role with The Harlan Group, Maggie is the founder of Palm Marketing Co., a marketing company focused on helping businesses strengthen their brands and grow their digital presence. Through Palm Marketing Co., she continues to expand her experience in social media strategy, content creation, branding, website development, SEO, GEO optimization, and AI integration.

Maggie brings a creative, forward-thinking approach to The Harlan Group’s marketing, combining emerging technology with thoughtful strategy to keep the brand evolving and help connect clients with the team across Southwest Florida and beyond.