Royal Beach Club Listing Update: $31.5 Million Gulf-Front Opportunity on Fort Myers Beach
The Harlan Commercial Group Announces Updated Pricing for One of Southwest Florida’s Most Coveted Development Parcels
Fort Myers Beach, FL – October 31, 2025 — The Harlan Commercial Group is proud to announce a new pricing update for one of the most exclusive development opportunities along Florida’s Gulf Coast. Royal Beach Club, the final premier Gulf-front parcel on the north end of Fort Myers Beach, is now offered at $31,500,000.
This extraordinary property remains one of the most desirable pieces of commercial land available on the island — a rare chance to develop within a market defined by revitalization, resilience, and long-term growth.
A Strategic Move in a Dynamic Market
As interest in Southwest Florida’s coastal redevelopment continues to grow, The Harlan Group’s repositioning of Royal Beach Club reflects both market insight and strategic timing.
“This adjustment isn’t just about price — it’s about positioning,” said Erin Harrel, co-founder of The Harlan Group. “The Fort Myers Beach market is evolving quickly, and this move allows us to align with the right type of investor — someone ready to act on a generational opportunity.”
The new pricing opens the door for a broader range of developers, investment groups, and hospitality brands looking to secure a foothold in one of Florida’s most iconic coastal communities.
Prime Gulf-Front Potential
Located at the gateway to the island’s north end, Royal Beach Club encompasses over two acres of pristine beachfront land offering panoramic Gulf views and direct access to the heart of the Fort Myers Beach corridor.
Zoned for resort, residential, retail, or mixed-use development, the site offers flexibility and scale — making it ideal for a luxury boutique resort, branded residences, or a vibrant mixed-use destination.
With limited availability of developable coastal land and increasing investor focus on sustainable and experiential design, Royal Beach Club represents a truly irreplaceable opportunity to shape the future of the island’s hospitality and lifestyle landscape.
National Attention and Global Reach
Since its initial debut, Royal Beach Club has drawn attention well beyond Southwest Florida. The property has been featured in national publications including Bisnow and Business Observer, capturing the attention of developers, private equity firms, and institutional investors across key markets such as New York, Miami, Dallas, Chicago, Los Angeles, London, and Dubai.
“This listing has become a beacon for serious investors who recognize both the rarity and the timing of what’s happening on Fort Myers Beach,” said Jessica Nolan, co-founder of The Harlan Group. “It’s an opportunity to create something truly iconic on one of the most recognizable coastlines in the world.”
Represented by The Harlan Commercial Group
Led by Erin Harrel and Jessica Nolan, The Harlan Commercial Group continues to set the standard for luxury and commercial representation across Southwest Florida. Known for strategic marketing, data-driven analysis, and global exposure, the team’s listings consistently capture attention on both regional and international stages.
From Tampa to Marco Island, The Harlan Group represents a growing portfolio of landmark properties that reflect the region’s evolution — and Royal Beach Club remains a defining example of that vision.
Learn More
To request the offering memorandum or schedule a private consultation, contact:
📞 The Harlan Commercial Group
🌐 www.Harlan.Group
✉️ info@oldfloridadreamteam.com
