How We’re Using Social Media to Grow Our Business
At The Harlan Group, we believe that real estate is about connection—and in today’s world, connection starts online. Social media has become one of the most powerful tools for building relationships, growing our brand, and sharing the stories that make Southwest Florida such a special place to live. From Tampa to Marco Island, our team uses platforms like Instagram, Facebook, and YouTube to inspire, educate, and engage with our community every single day.
Turning Followers into Future Clients
For us, social media isn’t just about posting listings—it’s about building trust. By showing up consistently, sharing our expertise, and celebrating our clients, we’ve been able to turn digital followers into real-world relationships. Our content gives people an inside look at who we are, what we do, and how we serve. Whether it’s a behind-the-scenes video from a luxury listing in Naples, a market update from Fort Myers, or a local spotlight at a favorite coffee shop, our posts are designed to connect on a personal level.
Telling the Story Behind Every Home
We know that every property has a story—and every client has one too. Through professional photography, cinematic video tours, and lifestyle-focused reels, we showcase homes in a way that captures both beauty and emotion. From waterfront estates to downtown condos, our digital storytelling helps buyers envision life in Southwest Florida while positioning our sellers’ properties for maximum visibility and value.
Building a Community, Not Just a Brand
Our social media strategy goes beyond marketing homes—it’s about creating meaningful connections. We highlight local businesses, support community causes like The Harlan Foundation, and share moments that remind people why this region is so special. Whether it’s celebrating closing day, hosting local events, or featuring “Best Business Partners” podcast clips, our content keeps us connected to the people who make this market thrive.
Growing With Purpose
Behind every post is a plan. We analyze insights, track engagement, and adjust our content to meet the needs of our audience. By blending authentic storytelling with data-driven strategy, The Harlan Group continues to grow its reach and reputation across the Gulf Coast.
Social media has allowed us to amplify our mission: helping people connect with their purpose, properties, and potential—while building a brand that truly reflects who we are.
Follow the Journey
We’re proud to represent Southwest Florida real estate from Tampa to Marco Island, and we love sharing that journey online. Follow us for market updates, lifestyle inspiration, and a closer look at what makes The Harlan Group different.
📲 Follow us:@oldfloridadreamteam
📞 Contact us: 239-744-1944
🌐 Learn more: Harlan.Group
