The Story Behind The Harlan Group
Every great brand has a story - and ours begins with two women who turned their shared passion for real estate, leadership, and community into a movement redefining how business is done in Southwest Florida.
From The Old Florida Dream Team to The Harlan Group
What began as The Old Florida Dream Team, a trusted name in local real estate, has evolved into The Harlan Group - a brand that reflects growth, leadership, and a broader vision for the future. Founded by Erin Harlan and Jessica Nolan, this rebrand represents more than a new name - it’s a renewed commitment to excellence, innovation, and impact across Florida’s Gulf Coast.
From Tampa down to Marco Island, The Harlan Group now serves clients across one of the fastest-growing luxury markets in the country. The team continues to honor its Old Florida roots while embracing modern marketing strategies, advanced technology, and a people-first approach that’s changing how clients experience real estate.
What We Stand For
At The Harlan Group, we believe real estate is personal. Whether you’re buying, selling, or investing, our mission is to deliver a luxury experience at every price point while strengthening the communities we call home.
Our foundation rests on three core principles:
Excellence in Service — Every client deserves world-class representation, creative marketing, and a smooth, stress-free experience.
Community Connection — Through The Harlan Foundation, we give back to the region we love, supporting foster and homeless youth across Southwest Florida.
Education & Empowerment — With The Harlan Teaching & Learning Center, Erin and Jessica are equipping agents, entrepreneurs, and leaders with tools to grow their brands and their impact.
The Harlan Mission
To connect people to their purpose, properties, and potential. From coastal estates in Naples and Fort Myers to countryside acreage in Alva and luxury condos in Tampa, The Harlan Group represents the best of what Florida living has to offer - expert guidance, modern marketing, and an unwavering commitment to integrity.
The Harlan Difference
Under Erin and Jessica’s leadership, The Harlan Group has become synonymous with innovation, authenticity, and results. They bring together high-level negotiation, storytelling, and community engagement to create an experience that’s as meaningful as it is memorable. Their dynamic team leverages advanced digital marketing, cinematic video tours, and deep local knowledge to showcase properties that truly stand out.
More Than Real Estate
The Harlan Group is more than a brand - it’s a legacy in motion. Rooted in community, fueled by passion, and built on trust, Jessica and Erin are creating a culture where doing great business and doing good go hand in hand.
Whether you’re moving across town or across the coast, The Harlan Group is proud to serve Tampa, Sarasota, Fort Myers, Cape Coral, Bonita Springs, Naples, and Marco Island—connecting people and properties across Southwest Florida with heart and purpose.
Proudly serving Florida’s Gulf Coast from Tampa to Marco Island
Contact us at 239-744-1944 or visit Harlan.Group to learn more about our story and how we can help you move with purpose.
